SEO — Optimizing Your Title Tags
The words you choose to place in your title tag are the first words that both human visitors and search engines see when they visit your site. Because of this visibility, search engines, including Google, give significant weight to your page titles. Like all basic SEO, writing a good title tag is fairly simple, as long as you follow the basic "keep it honest" SEO rule.
Here are some important things to keep in mind when choosing the best title tag for your pages:
- Every page should have its own unique title tag. If the page is not unique enough to warrant its own tag, then maybe you should be combining your content.
- Title tags should be in the range of 65 characters and less. Less is more! Search engines are more likely to give credence to (and index) short and sweet titles.
- The title tag should be directly related to the content on the page on which it appears.
- Every word in the title tag should appear, at least once, in your actual page content.
- The title tag should contain one or more of your keywords, but not too many.
- The title tag should make sense and be human-readable, don't just make it a list—it should be like the title you might put in a Table of Contents in a book.
- I'll say it again—every page has to have its own unique title tag—if you have a store with 25,000 items, you need 25,000 title tags!